Text Case Studies Jigsaw Chapter 14

Chapter 14, Jack Creighton of Weyerhaeuser

     The company involved in this chapter 14 is Weyerhaeuser Company, one of the nation’s largest owners of timberlands and a world leader in the production of wood and paper. The leader was Jack Creighton, a president and chief operating officer of Weyerhaeuser Company in 1988.

     The particular challenge that he faced was financial performance. The company was lagging behind its competitors in the forest products industry. It was “A Crisis of Confidence” for the company. His actions were these followings. He reviewed all of the company’s business and operations, and reset and emphasized the ultimate goal, and short-term objectives and focused energy on latter. He thought strategically about the company’s future course. The realities of financial performance were not good, but he instilled optimism and self-confidence, but stayed grounded in reality. He reinforced the team message constantly, and set personal examples. There are three main strategies used. First Strategy 1, second Strategy 9, and last, Strategy 5.